i think it is the ribbon Era .
Pink Ribbon : Anti-Breast Cancer Campaign ,Red is Anti-HIV ,Blue is Anti-Cjild abuse
and it is Anti-Obesity Campaign ,started by the Gulf news team in order to CUT THE FAT .
and as a part of this drive , a reporter in the news took a bid to lose weight . Mohammed Alkhan on a diet and blogging about it in Here .
lets see how would it work for him 🙂